Got a specific question about the app? Send us an email at Here’s a list of frequently asked questions that might help:

About Paradym 

Our mission is to create more meaningful relationship with ourselves and others. 

Paradym is an emotional identity coaching app rooted in evidence designed to break negative patterns. Emotions build the foundation of our mental and physical health, relationships, and success.

Paradym is rooted in cutting edge research covering emotional regulation, emotion competence, emotional intelligence, and evidence-based psychological approaches including Schema Therapy and positive psychology backed by psychologists, coaches, and mental health experts.

We break patterns. We change minds. 

We believe self-awareness and emotional identity are superpowers that can give us the life we want to live. And while we found many solutions for wellness, mindfulness, anxiety and depression, we couldn’t find a solution that was preventative that got to the crux of the issue. 

We help you figure out things like: Why do you feel inadequate? Why do you have problems trusting? Why do you feel like a failure all the time? And why do you feel like you can’t be alone? 

In answering these questions we make more space for positive patterns and getting to the life we want to live. 

Using the app

Unlike most apps, we limit the amount of content you can read in a certain timeframe. 


Because we believe that binge-reading chapters won’t give you enough time to digest and truly reflect. The power of the Paradym process comes from taking the space to explore the questions and exercises. Cramming that kind of thought process won’t get you to the right answers for yourself. 

We unlock a chapter a day at a time to give you time to really digest and think about the behaviours and questions we cover. 

Any kind of personal growth or positive change starts with self-awareness. How can we make changes in our lives without knowing what we need to sort out first? 

We live in a go-go-go world where we aren’t given much time to really reflect. Use your time in Aware to build your foundations. Then you can go and get fancy and think about the other topics: Love, Body, Success, Identity. 

At the end of each chapter there are questions and things to think about which you need to complete or answer in order to finish the chapter. You will receive a ‘chapter complete’ message once you’ve been through the chapter.

As you work your way through chapters, you’ll be asked to think about your own behaviours and tendencies. We call these patterns. As you progress through the app, you’ll build up a picture of yourself which will help you become more self-aware, spot your patterns, then choose the ones you want to change.

Reflections are daily prompts to help guide your daily introspection. Just by thinking for a few minutes per day about yourself and your behaviours, can help you become more conscious in your awareness. Make sure you allow notifications in your settings so that you can receive these reminders daily. 

We take data privacy very seriously. We only store anonymised usage data. We don’t store any of your notes. Read our full privacy policy here.

Mental health and wellbeing

Dealing with your emotions can be hard. If you feel like you need to talk to someone, use some of the contact numbers below.

Samaritans – 116 123
Mind – 0300 123 3393

Lifeline – 13 11 14

Lifeline – 1-800-273-8255

Online Therapy and Chat:

7 Cups –
Betterhelp –
Talkspace –

Research and evidence

Paradym can be considered a complex mental health intervention and therefore we aim to develop it in line with the Medical Research council (MRC) framework for complex intervention. To begin building Paradym, we first reviewed the existing scientific literature-  theories and evidence – around mental health and wellbeing. Based on this evidence-based literature, we made an assessment about what we should target to create the best interventions for our users. 

Secondly, all of the content in the Paradym app has been developed based on evidence-based psychological interventions. We build on insights from Schema Therapy which is an integrative psychotherapy, combining theory and techniques from very many other evidence-based therapies including Cognitive Behavioural Therapy (CBT) and psychoanalysis. In addition we draw on Dialectical Behavioural Therapy (DBT), Mindfulness-Based Cognitive Therapy and Acceptance and Commitment Therapy (ACT). Schema Therapy has not only been compared to other kinds of therapy but it has also been tested in Randomised Control Trials (RCTs) which are the gold standard of psychological research, proving it’s effectiveness.  

Finally, we support all of this with personal stories of people, in real life, who have struggled and found emotional freedom. In the app, we reflect on these stories both from an evidence-based and clinical mental health perspective, to not only help users increase their understanding and knowledge of mental health topics, but also with the intention that the combination of both personal stories and evidence-based science will help empower them to be more resilient and emotionally attuned. 

So far, we have evaluated previous versions of the Paradym app, which have come across as effective from a user perspective. In addition to this, we have also been able to establish preliminary evidence, based on qualitative data, that indicated that users found Paradym helpful and that it has a positive impact on their lives.

If you want more detail, check out this article. We also cite all of the sources used in app. 

For companies and organisations

If you’re interested in offering Paradym to your employees talk to us!